A lot of companies, including Microsoft, are looking to take advantage of their customers’ obsession with deep dreams.
A company called DreamWorks has created a VR movie called Deep Dream starring John Travolta.
And Microsoft is working on a new VR movie that promises to show a virtual version of the president.
But these are all in the realm of entertainment, not a business strategy.
“We’re not selling to people who are interested in investing money into companies that have deep dreams,” said Kevin Koehler, the CEO of DreamWorks.
DreamWorks says its VR movies will be about people experiencing the world as if they were in a movie, but Koehlberg said it won’t be a virtual reality movie.
“We’re trying to bring people into our world, and the world is just so vast,” he said.
“The possibilities are so limitless.
But we’re not looking to be in a video game or something like that.
We’re trying really hard to make people feel like they’re in the real world.”
While companies like DreamWorks are pushing the boundaries of what’s possible, they’re still a niche market.
The average consumer is looking for a different kind of experience.
And they’re willing to pay more for the goods and services.
“Deep dreams are going to be the new thing,” Koehm said.
“That’s where you’re going to have the most opportunity to make a fortune.”
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